Lidl announce huge boost for shoppers with ‘travel friendly’ range from €3.49

LIDL Ireland has announced a new range that will come as a major boost for shoppers.

Starting from today, beauty fans can pick up a range of Lidl own brand skincare items in stores.

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As part of a €1m supply deal for a cosmetics manufacturer from the west, Lidl has now launched its first ever Irish-made own brand skincare range.

Ár Ocean is made from a partnership with Mayo-based ULTRAPURE Laboratories.

The exclusive new deal will see four new Ár Ocean skincare products in Lidl stores across Ireland.

ULTRAPURE Laboratories is a family-run business with a team of just 20 employees.

The company is an award winning producer of Guaranteed Irish and atural muscle recovery, skincare, and wellness products.

Recently the company won the Home and Lifestyle award at the 2024 Guaranteed Irish Business Awards and bronze in the ‘Rising Star’ category at the 2023 Family Business Awards.

This partnership is said to have been in the works for almost two years, and each product will harness the nourishing properties of sea minerals and Irish moss collected from the Atlantic.

These ingredients will provide a nutrient-rich, moisturising and luxurious skincare collection at an affordable price to ensure shoppers can enjoy the natural benefits of the west coast waters.

The new Ár Ocean skincare range surged ahead in the satisfaction polls during a recent consumer research study with 94 per cent of respondents saying they would recommend Ár Ocean products to a friend and 96 per cent of respondents saying they were satisfied with the products.

A further 90 per cent of panellists said they would continue using the products after the initial trial period.

More than three quarters – 82 per cent – of consumers said they would consider purchasing the products as a gift. 

The new travel-friendly range includes a purifying cleanser, nourishing moisturising and hydrating eye-cream and face serum, with price starting from just €3.49.

The options include:

• Ár Ocean Cleanser and Toner – Irish water has been specially formulated with an infusion of sea minerals and plant botanicals to gently cleanse and purify the skin, leaving it clean, fresh, revitalized and hydrated (€3.49)
• Ár Ocean Marine Moisturiser – Nourishing cream with hyaluronic acid to hydrate, smooth and replenish the skin, perfect for oily/combination skin (€4.99)
• Ár Ocean Eye Cream – A super hydrating and light-weight cream rich in active botanicals and sea minerals to calm sooth and smooth tired puffy eyes (€3.99)
• Ár Ocean Hyaluronic Face Serum – Silky smooth and hydrating sea mineral serum is powered with rich sea botanicals and HyBloom moisture magnetising complex to help nourish, condition, smooth and rejuvenate the skin (€4.99)

John Dempsey, Owner of ULTRAPURE Laboratories said: “As one of the leading cosmetics manufacturers in Ireland, we’re thrilled to partner exclusively with Lidl Ireland on a brand-new skincare range which perfectly captures the transformative properties of Irish sea moss and minerals for a luxurious, premium feel.

“We worked closely with Lidl to really capture the essence of the brand which shines through with Ár Ocean – naturally sourced, expertly formulated and 100 per cent Irish.

“We’re thrilled to secure a new €1million supply deal to bring Ár Ocean to shoppers across the island and to partner with Ireland’s leading discount supermarket retailer.”

Emma Nolan, Buyer at Lidl Ireland and Northern Ireland said: “Our Cien beauty and wellness range continues to be loved by shoppers and we’re delighted to now expand our cosmetics offering with the launch of our first ever own brand and Irish made premium skincare range, Ár Ocean.

“Our ambition for this collection is to provide customers with a quality, premium product at a low cost.

“We’re delighted to work with ULTRAPURE Laboratories on this collection, an award-winning Irish producer using 100 per cent locally sourced ingredients. For us, the partnership further demonstrates our commitment to supporting Irish producers, with €1.6billion procured last year from Irish suppliers and business partners.”

The Ár Ocean collection is available now at all 220 Lidl stores across Ireland, while stocks last.