In Pics: BPerfect celebrates relaunch of Dublin megastore in style

Beauty aficionados turned out in their droves as BPerfect Cosmetics unveiled its revamped Megastore in Blanchardstown Shopping Centre.

It is the brand’s flagship store in the Republic of Ireland.

Brendan McDowell, CEO of BPerfect Cosmetics, was joined by Ekin-Su Cülcüloğlu, Erin McGregor and her daughter Taylor, Kayleigh Trappe, Erica Cody and Michelle Regazzoli Stone to celebrate the relaunch.

The relaunch is part of a nationwide rollout designed to transform beauty shopping into an engaging and interactive experience.

BPerfect Cosmetics wants to meet the unique needs of every customers.

Speaking about the revamped Megastore, Brendan McDowell said: We all know beauty isn’t a one size fits all’

‘These stores are designed to reflect that. We want people to feel welcome and create an experience tailored to help them find what they’re looking for.’

The Megastore features state-of-the-art hair and scalp cameras that will personalise hair care recommendations.

There is also a team of professionals at the Base Bar who are on hand to help shoppers find their perfect make-up match.

Drag artist Vicky Voltz kickstarted the celebrations at the relaunch.

Guests were welcomed to bubbles and bites with the 100 people receiving deluxe goodie bags.