NI’s first Clintons outlet store brings season’s greetings to The Boulevard

The 1,054 square foot store, originally Card Centre before being rebranded to Clintons, opened at the Lotus Property owned scheme in Banbridge’s The Boulevard complex on Saturday.

The new outlet model, which is the first of its kind in NI and only the second in the UK, is the company’s first Clintons card store under new management.

The firm was acquired by Cardzone earlier this year.

Chris Nelmes, Retail Director at The Boulevard said: “To open an NI first store once again at The Boulevard is a huge achievement for us.

“We are delighted retailers see the benefit of our premier designer outlet and how it is consistently outperforming the industry’s sales and footfall average statistics.

“Clintons will extend our seasonal and gifting range at The Boulevard which will be well received by our customers given the spike we often see at seasonal peak times of the year.”

The new store joins top retailers including M&S, Dune London, Guess, Molton Brown, Nike and Levis® and is the latest brand to set up shop at the prime retail venue.

A number of other brands have opened as ‘firsts’ under the scheme including Kate Spade NY, Under Armour and Crew Clothing.

With the gifting season extending throughout the whole year, Clintons at The Boulevard, located conveniently between Belfast and Dublin, offers customers a diverse selection of exclusive seasonal cards and gift options.

Shoppers can get up to 50% off selected ranges and Kenji soft toys in the freshly modern new store.

James Taylor, Trading Director at Clintons said: “Since Cardzone’s acquisition of Clintons in March 2024, we have been on the lookout for expansion and growth opportunities for the Clintons brand and we are thrilled to open our first outlet store in Northern Ireland.

“The Boulevard, with its extremely high-quality stores, strong shopper demographics and excellent trading figures, was the perfect location for our new store, especially with its close proximity to both Northern Ireland and Republic of Ireland shoppers.

“We are pleased to have opened our doors and look forward to meeting many new customers.”

The outlet model and adaptability of The Boulevard has been hailed as a success after existing homeware tenant, Denby, opened a second store to operate as a clearance pop-up which ran for 3 weeks and offered up to 75% off RRP.